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Italian wine attracts the world. But the world earns more from it than we do
Italy is probably the country that, more than any other, has all the ingredients needed to dominate the wine tourism market. It boasts extraordinary wine biodiversity, thousands of wineries, UNESCO-listed landscapes, an unrivaled gastronomic heritage, picturesque villages, art, culture, and a rich territorial identity that continues to attract visitors from every corner of the globe.
The Wine Crisis Isn’t Twenty Years Old
Every crisis needs a culprit. The wine world seems to have found its own: young people. “Generation Z doesn’t drink.” “People in their twenties prefer cocktails.” “They have no wine culture.” It is a simple explanation—perhaps too simple—but it has one major advantage: it shifts the focus away from the industry itself. If young people are the problem, then wine doesn’t need to change; they simply need to learn how to appreciate it.
Burgundy: Life and Work Through the Eyes of an Italian. The First Things That Surprised Me
When I decided to move to Burgundy, I expected to find great wines, immaculate vineyards, and a deeply rooted wine culture. All of that was there, of course. What I did not expect was the almost obsessive level of attention devoted to every single vine and every single bottle. Burgundy is one of the world’s most renowned wine regions. Located in east-central France, it includes iconic areas such as Chablis, the Côte d’Or—divided into the Côte de Nuits and Côte de Beaune—and the Mâconnais further south.
Is Spain Still a Wine Country?
A reflection on how consumption habits have changed in recent years and what place wine occupies today in the everyday lives of Spaniards.There was a time when wine was simply part of everyday life. It did not need to be explained, promoted, or justified. In Spain, as in much of Mediterranean Europe, wine was as common on the table as bread. It accompanied lunch, dinner, local celebrations, and conversations among friends.
Amarone della Valpolicella & Bulgari Secret Garden
The instant that endures. There is a moment in every serious blind tasting when the glass tells you something before you have found the words for it. The colour is too deep for Nebbiolo, too alive for Syrah. The nose arrives in layers — dried fig, dark cherry, a whisper of chocolate that dissolves into something almost medicinal, like a herb pressed between the pages of an old book.
Beyond the Glass: The Lesson of Emilia Golf Experience
With Emilia Golf Experience, Alessandro Carrara has built something that goes far beyond sport. A project that demonstrates how wine, gastronomy, hospitality and local identity can become part of the same experience, transforming into a tourism resource capable of creating value for everyone involved.
