“Wine and ties.”

I’d like to allow myself to play a bit with a friend, setting wine aside for a moment to make room for a touch of envy—envy for Luca’s ability to always look sharp and to always have the perfect tie. A hero…
And then there’s his gift of ubiquity, which seems to belong to him like to no one else.
But then I take my hat off (oops—he’s the only one wearing one, too) to Luca’s dynamic way of communicating about wine.
Attentive to style, to an unconventional language, to a mood capable of creating engagement.
It’s rare for me to see, when it comes to personal branding, the level of attention Luca puts into his way of communicating.
A way of communicating that might even annoy some people, but I believe that excessive homogenization is a limitation for the wine world, so… well done, Luca!

 

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Picture of Maurizio Gabriele

Maurizio Gabriele

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