Starting on February 7, 2026, Florence once again becomes the gravitational center of Italian taste with Pitti Taste, the event curated by Pitti Immagine that, year after year, tells the story of the evolution of high-quality food and beverage through its most authentic, innovative, and identity-driven expressions.
Set within the iconic spaces of the Fortezza da Basso, Taste 2026 is ready to welcome producers, buyers, journalists, and enthusiasts on a journey that goes far beyond a traditional trade fair. Here, food becomes a cultural language, a narrative of territories, and a synthesis of ancient traditions and contemporary visions.
As always, the true protagonist is Italian gastronomic excellence: small and medium-sized artisanal producers, family-run businesses, and interpreters of taste who make quality, research, and sustainability their defining values. Alongside well-established names, Taste continues to act as a privileged observatory for emerging trends, new gastronomic languages, and cross-disciplinary connections — from cuisine to design, from wine to spirits, and through the highest expressions of food craftsmanship.
For the world of wine and spirits, Taste represents a unique stage. Not a technical trade fair in the strict sense, but a place for dialogue with a knowledgeable, curious, and international audience. It is here that products meet storytelling, tastings intertwine with the narrative of place, and a label’s identity is measured by its ability to evoke emotion and remain memorable.
The value of Pitti Taste also lies in its capacity to create connections. Meetings, talks, guided tastings, and collateral events transform Florence into a true laboratory of taste, where dialogue among producers, communicators, and industry professionals generates ideas, visions, and new paths for development.
For Wining.it, Taste 2026 is an unmissable appointment. A place to closely observe how the storytelling of food and wine is changing, how languages evolve, and which values are emerging most strongly in the dialogue between tradition and the future. An opportunity to listen to stories, identify signals, and give voice to those realities that see taste as a cultural act before a commercial one.
From February 7 onward, Florence will once again speak the language of taste — a language made of hands, territories, visions, and passion.
