We completely agree.
Nothing digital can replace the emotions that wine is able to give.
The same goes for people. There is nothing more enjoyable than a good conversation in the vineyard or in the cellar.
However, things move forward, and there can be an intelligent and “moderate” way to use technology.
With a video, for example, we can tell stories about places and people that would otherwise be far away.
With the Metaverse, instead, we can bring you into a more immersive dimension.
But if we want to be honest, there is a Metaverse because we simply cannot stand still, and we want to explore every possible way of communicating.
Today to give you a preview video, tomorrow for… well, we can’t reveal everything in a single article 🙂




















