Italian wine attracts the world. But the world earns more from it than we do

Italy is probably the country that, more than any other, has all the ingredients needed to dominate the wine tourism market. It boasts extraordinary wine biodiversity, thousands of wineries, UNESCO-listed landscapes, an unrivaled gastronomic heritage, picturesque villages, art, culture, and a rich territorial identity that continues to attract visitors from every corner of the globe. (more…)

Roero Meets Turin: 110 Wines at Pista 500 for a Night of Wine, Music and Saint John’s Day

There is a place in Turin that perhaps more than any other tells the story of the city’s ability to reinvent itself without losing touch with its past. It is Pista 500 at Lingotto, the former Fiat test track that has become one of the city’s most fascinating urban spaces. On June 24, the Roero wine region will take center stage here with an event designed to bring together wine, conviviality and contemporary culture. (more…)

Is Spain Still a Wine Country?

A reflection on how consumption habits have changed in recent years and what place wine occupies today in the everyday lives of Spaniards.There was a time when wine was simply part of everyday life. It did not need to be explained, promoted, or justified. In Spain, as in much of Mediterranean Europe, wine was as common on the table as bread. It accompanied lunch, dinner, local celebrations, and conversations among friends. (more…)

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Hungary, a land of wine and tradition: in Rome, the story of an identity told through the glass

Hungary is one of the most fascinating—and still relatively undiscovered—wine countries in Europe. A nation with centuries-old traditions and an extraordinary territorial diversity, expressed through 22 distinct wine regions. From the volcanic soils of Tokaj to the rolling hills of Transdanubia and the more continental inland areas, Hungarian wine reflects a unique balance of nature, history, and culture. (more…)

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