Pitti TASTE at its 17th edition. Expectations are high…

In 2024 Fortezza da Basso, in Florence, will once again host the new edition of Pitti Taste. The 17th edition promises to be dedicated to the “diversity of taste”. A unique opportunity to connect with around 640 companies representing the values and specialties of the Italian gastronomic tradition.

Taste will allow visitors to experience its contents in several ways. In addition to the usual three sections Taste TOUR, Taste SPIRITS and Taste TOOLS, new exhibition areas and routes will also be introduced. From Taste CONQUISTA to the UNICREDIT Taste Arena, which will host the scheduled events, all the way to the Taste SHOP, where visitors will be able to purchase the products showcased at the fair. There will also be other new features, such as the curious NEW EGG, a collection of domestic chicken coops, and its exploration of the “territories of art, design and culture”.

There will also be the educational and discussion events curated by Davide Paolini in the well-established Taste RING. This year they will focus on “Food Fermentations”, “The Importance of Branding for SMEs” and “Wine in Amphora”.
In addition there will be the Taste TALK and the FUORIDITASTE which will “extend the reach” of Pitti TASTE to some of the most beautiful venues in the city.

Last year my day at Pitti TASTE was truly packed. This year I am eagerly looking forward to the new edition, and honestly I am not sure whether one day will be enough…

https://taste.pittimmagine.com/

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