Andrea Lonardi: the “right aristocracy” for Italian wine

Andrea Lonardi, Master of Wine, is Ambassador for Be.Come 2024. Not an event designed to sell, but to build meaningful networking opportunities.

What does Italian wine need right now?
According to Andrea, it needs “aggregation” at a communication level, in order to reach consumers in a simpler and more effective way.

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Picture of Maurizio Gabriele

Maurizio Gabriele

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