With Stefano Bottega, we talk about innovation and recognizability two key factors used to conquer foreign markets with the right positioning. (more…)

Ah, how wonderful it is to start a masterclass by talking about lightness, about Italo Calvino, and about emotions. Together with Olga Schiaffino, creator and publisher of “La Guida dei Vini del Cuore,” it’s easy to drift and bring together wine and emotions. (more…)

“You can’t get along with everyone, and you can’t work with people you don’t love.” In my opinion, this is the statement that best describes Simona. (more…)

n that land bordering the Langhe, Monferrato, and Roero—specifically in Costigliole d’Asti—there is a winery that has lived in this territory for more than 100 years. (more…)

First time at the Merano Wine Festival for Villa Bucci from the Marche region, a historic winery in the world of Verdicchio. (more…)

I’d like to allow myself to play a bit with a friend, setting wine aside for a moment to make room for a touch of envy—envy for Luca’s ability to always look sharp and to always have the perfect tie. A hero… (more…)

“Here we celebrate wine.” That’s how Helmuth Köcher likes to describe the philosophy behind this event. A city, Merano, that every year in November dedicates five days to the world of food and wine. (more…)