Arianna’s Vision: A Conversation with Torre Civette’s CEO
There are places you can only truly understand when someone tells you how they were first imagined. Because a vineyard, long before it becomes wine, is always an act of…
The Wine Crisis Isn’t Twenty Years Old
Every crisis needs a culprit. The wine world seems to have found its own: young people.
“Generation Z doesn’t drink.”
“People in their twenties prefer cocktails.”
“They have no wine culture.”
It is a simple explanation—perhaps too simple—but it has one major advantage: it shifts the focus away from the industry itself. If young people are the problem, then wine doesn’t need to change; they simply need to learn how to appreciate it. (more…)
