Not in competition. But complementary.
The press release is important. We make it even more effective.
Every day, press offices build relationships, create news, and tell the stories of companies, territories, events and people. It is essential work, often carried out in an environment where editorial teams are increasingly overwhelmed with information and where, in today’s digital ecosystem, the lifespan of a news story can be very short.
Wining.it works alongside press offices as a partner, not as an alternative to their work.
We start with the news, stories and content that press offices want to highlight and transform them into editorial articles, interviews, videos, reportages and digital content that can expand the narrative and continue generating visibility over time.
From press release to story
A press release informs. A story can create attention, interest and lasting impact.
That is why we do more than simply publish the material we receive. When a project deserves it, we build content around the news, shaped according to Wining.it’s editorial approach.
We can interview the people involved, explore a topic in greater depth, tell the story of a territory, visit a company with our cameras, cover an event, or transform a piece of news into content that can still be discovered and read weeks or months later.
The goal is simple: to give greater depth and a longer lifespan to the communication work already carried out by the press office.
What we can create together
EDITORIAL CONTENT
Articles, in-depth features and storytelling dedicated to companies, products, territories, events and leading figures from the worlds of wine, food and hospitality.
VIDEO INTERVIEWS
We give producers, entrepreneurs, winemakers, chefs and industry professionals a direct voice through interviews designed for the web and social media.
PHOTO AND VIDEO REPORTAGES
Wineries, vineyards, territories, events and people captured through original imagery designed to complement and strengthen the editorial narrative.
CONTENT IN ITALIAN AND ENGLISH
Wining.it also speaks to an international audience. We can create bilingual content to increase the visibility of companies and projects among international buyers, trade professionals, journalists and wine lovers.
EVERGREEN CONTENT
Not everything has to end when a news story is no longer current. We create content designed to remain online, be indexed by search engines and continue telling the brand’s story over time.
DIGITAL AMPLIFICATION
When appropriate, content can be supported through social media activities and targeted sponsored campaigns, with the aim of reaching specific audiences beyond the publication’s regular readership.
More value for the work of the Press Office
We do not want to replace the press release.
We want to give it a second life.
The press office maintains its role, its relationship with the client and its communication strategy. Wining.it adds an editorial platform, journalistic expertise, video production, storytelling and digital distribution capabilities.
A collaboration can begin with a single piece of news or develop into an ongoing project.
A new label. A winery worth discovering. An event. An interview. A territory. A company story. An internationalisation project.
Every piece of content can become something more than just another publication.
Why Wining.it
For years, Wining.it has been telling the story of the wine world through journalism, first-hand experiences, interviews and video.
We understand the language of companies, but we also understand the language of editorial teams. We know the needs of communication and, above all, we know that effective content should not feel like advertising.
It needs to have something worth telling.
It is precisely in this space, between corporate communication and editorial storytelling, that we can work alongside press offices.
Do you have a story to tell?
Let’s talk.
Tell us about the client, project or news story you are working on. Together, we can identify the most effective format: an article, interview, video, reportage, bilingual content or an integrated editorial project.
The press release is important.
Together, we can turn it into a story that lasts.
Let’s work together
Contact Wining.it to create a project dedicated to your clients.
