Italian wine attracts the world. But the world earns more from it than we do

Italy is probably the country that, more than any other, has all the ingredients needed to dominate the wine tourism market. It boasts extraordinary wine biodiversity, thousands of wineries, UNESCO-listed landscapes, an unrivaled gastronomic heritage, picturesque villages, art, culture, and a rich territorial identity that continues to attract visitors from every corner of the globe. (more…)

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